Capture for edits—not for “just in case”
Decide the derivative assets before you roll. That drives lens choices, audio strategy, and how tight you need B-roll coverage.
A simple flywheel
- Same-day recap: 30–45 seconds, strong music, clear logo.
- 48-hour expert cuts: 3 punchy insights with burned-in captions.
- Weekly authority posts: quote cards + short clips.
Pair with SMB marketing when you want distribution help—not only capture.