Intent without trust is just tab-hopping
Local SEO earns the click. Visual proof earns the call—team photos, process shots, finished work, and short clips that show you are real.
Make the connection explicit
- Align GBP categories with the services you can prove on camera.
- Update service pages with fresh media quarterly.
- Build a lightweight “proof library” for ads and email.
See SMB marketing and our services index.