Strategy & tracking first
Offer and audience strategy, landing page review, and full conversion tracking—GA4, call tracking, and pixel events tested end-to-end before launch.
Google Ads · Meta · Paid social
Ads that pay for themselves— and prove it
Youth sports league and school volume photography is our flagship in Houston and Sugar Land—we also run event media, workplace shoots, SMB marketing, real estate listing media, and brand-ready web with the same crew standard.
Conversion tracking wired before the first dollar spends, creative shot in-house by our own photo and video crew, and a dashboard that ties ad spend to leads—not impressions.
Want the full marketing picture?
SMB marketing programs
100%
Ad creative produced in-house — photo, video, copy
1
Dashboard tying spend to leads and revenue
0
Dollars spent before conversion tracking works
Why operators run ads with JRP
Creative, tracking, and spend in one loop
The creative advantage
Most agencies buy stock or recycle your old assets. We're a production company—your ads run on photo and video shot for your business, refreshed before creative fatigue kills performance.
Tracking before spending
Conversion tracking, call tracking, and attribution are configured and tested before launch. If we can't measure it, we don't spend your money on it.
Spend that answers to revenue
Weekly optimization against cost-per-lead, not clicks. Budgets shift toward what books jobs; what doesn't perform gets cut—and the dashboard shows both.
“The difference was the creative—real photos of our actual crew and jobs, not stock. Cost per lead dropped and the calls sound like our customers.”
“First agency that set up tracking before asking for budget. I can finally see which campaigns book appointments.”
Built for lead-driven businesses
Who this program is for
Local service operators
Home services, clinics, gyms, restaurants—businesses that need the phone to ring this month. Search and local campaigns tuned to calls and quote requests.
Plan a local campaignBookings & e-commerce
Studios, events, and product businesses where the conversion is a booking or checkout. Full-funnel campaigns with remarketing and creative testing.
Plan a funnel campaignMulti-location & franchise
Centralized creative standards with per-location budgets, geo-targeting, and reporting—so every location gets accountable spend under one brand.
Scope multi-location adsFrom tracking to scaling
How campaigns run
Launch & learn
Campaigns go live with multiple creative and audience variants. The first weeks buy data: we find the winning combinations before scaling budget into them.
Scale & refresh
Budget shifts to winners weekly. When creative fatigue signals appear, our production crew shoots the refresh—no waiting on a third party for new assets.
The JRP difference
What working with JRP replaces
What matters
Typical vendor
JRAM Productions
Ad creative
Stock photos and recycled assets
Photo and video shot for your business by our own crew
Tracking
Launch now, figure out attribution later
Conversion and call tracking verified before the first dollar
Spend transparency
Markup buried inside a bundled invoice
Platform spend on your card; management fee a separate line
Creative refresh
Wait weeks on a third-party designer
Standing production cadence before fatigue kills performance
Programs
Engagement tiers
Every engagement spells out ad spend, management scope, creative production, and reporting cadence—so finance sees exactly where the money goes.
Launch
Monthly managementSingle channel, done right
One channel (Google Search or Meta), full tracking setup, and monthly optimization—for businesses running ads accountably for the first time.
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Tracking & setup
Conversion, call, and event tracking configured and verified before spend.
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Campaign build
Keyword and audience research, ad copy, and extensions built to your offer.
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Monthly optimization
Bid, budget, and negative-keyword management with a plain-English report.
Growth
Monthly management + creativeMulti-channel with in-house creative
Search plus paid social with quarterly creative production days—your ads run on photo and video shot for your business.
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In-house creative days
Scheduled shoots produce a quarter of ad photo, video, and copy variants.
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Cross-channel strategy
Search captures demand; social builds it—budgets balanced against cost per lead.
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Weekly optimization
Creative testing, audience iteration, and budget shifts toward what books jobs.
Performance retainer
Custom scopeAggressive growth targets
For operators scaling spend: full-funnel campaigns, landing page builds and testing, monthly creative refreshes, and revenue-level reporting.
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Landing page program
Dedicated pages built and split-tested for each campaign and offer.
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Monthly creative refresh
Standing production cadence so fatigue never outruns new assets.
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Revenue reporting
Spend-to-revenue attribution reviewed with you every month.
Files & access
What you receive every month
Clear deliverables so you always know what the management fee covered.
Campaign work
- Campaign builds, ad variants, and extensions
- Bid, budget, and audience optimization
- Negative keyword and placement hygiene
Creative
- Ad copy and creative variants per campaign
- Photo and video assets from scheduled shoots
- Fatigue monitoring with refresh recommendations
Reporting
- Cost per lead by campaign and channel
- Call and form attribution to booked jobs
- Plain-English monthly summary with next steps
Account ownership & spend transparency
Your ad accounts, your data, your customer lists—always in accounts you own, with us as managers. Ad spend goes straight from your card to the platforms; our management fee is a separate line item. Leave anytime and every campaign, audience, and asset stays with you.
Recent work
Proof in the portfolio
Published projects aligned with this lane—tap through for full case files.
Tagged portfolio pieces will appear here as they are published for this service family.
Browse portfolioGuides & playbooks
How we think in this lane
Long-form notes from the field—workflow, tradeoffs, and what we optimize for.
Local SEO + Visual Proof: An SMB’s Best One-Two Punch
Search brings intent; visuals close trust. Here is how to connect them without doubling your workload.
Content Batching for Owners Without a Marketing Department
Batching is not “more content.” It is fewer context switches—so you ship consistently.
Ad Creative Fatigue: Signals and a Simple Refresh Cadence
CTR drops are not always targeting—sometimes your creative is simply exhausted.
Common questions
Most local search campaigns need enough spend to generate statistically useful data—typically a four-figure monthly platform budget. We'll tell you honestly if your budget is better spent on local SEO first.
Google Ads (Search, Performance Max, YouTube), Meta (Facebook and Instagram), and other paid social where your audience actually is. Channel mix is driven by your offer, not our preferences.
You do—always. We work as managers inside your accounts, so history, audiences, and learnings stay with you regardless of who runs the ads next year.
On Growth and Performance tiers, yes—scheduled production days with our own photo and video crew produce your ad assets. That vertical integration is the main reason our campaigns outperform stock-photo agencies.
Traffic starts on day one; useful lead-cost data takes two to four weeks of learning. We set expectations by phase in the proposal so you know exactly what each month should show.