Case Study

Product photography and the storefront it feeds

American Baseball & Softball sells training equipment direct through muhltech.com — a site JRAM Productions built and hosts, with the product imagery shot on a ball field.

Project: Texan Floor Service — Baylor College of Medicine project film

The brief

American Baseball & Softball sells training equipment direct to consumers. Product imagery and the storefront are the same problem: photograph the equipment so it reads as the real thing in use, and get it into the site in the right crops rather than retrofitting it later.

How we ran it

We shoot the products on a ball field rather than a white sweep, so buyers see the equipment in the setting they will use it in. Because the site and the imagery are one engagement, frames arrive already sized for the storefront layout.

Delivered

A product library shot on location, plus the ecommerce site JRAM Productions designed, built, and hosts at muhltech.com.

From this engagement

8 frames delivered

The work itself, exactly as the client received it — no stock, no staging.

Product imagery that fills a storefront

American Baseball & Softball sells training equipment direct through muhltech.com—a site we built and host. We shoot the products on a ball field rather than against white seamless, so a coach can judge scale and setup before buying.